A champion on and off court, the University of Southern California Trojans guard Isaiah Collier has been turning heads with his skills and spirited show. He has basketed 15.4 points per game with 2.6 rebounds per match and 4.1 assists per contest. He has already catapulted into the list of stars by attracting a lot of fanbase even though it’s his freshman year.
His name with the followers has led him to sign major Name, Image, and Likeness (NIL) deals which have changed his entire life.
Collier’s brand value
Collier signed a deal with the headphone company Beats by Dre in December last year. He joined the “Beats Academy” campaign along with the UCLA women’s basketball star Kiki Rice. In the advertisement released by Beats on the social media platform Instagram, Collier can be seen in the commercial named “Always On It.”
It shows Collier painting a flower wearing the USC Trojans dress. He is also seen playing a video game, teaching geometry, and basketing the ball with complete dedication. The campaign thus justifies its name and is therefore called “Always On It.” Collier is asked by his coach to train and Collier shows an impressive number of activities wearing the headphones. He is also seen lifting weights and training at the same time. The ad plays the track “Stand On It!” by Domin8 Quick.
The NIL collective House of Victory had also signed Collier in August. The Hosue of Victory is a non profit organization that was launched in April 2023 to help all Trojan athletes. However, there was a special emphasis on the football and basketball players. It is led by the Trojan alumnus and has the BLVD LLC participant Spencer Harris as the executive director. The previous organization had become dysfunctional in February 2023.
“The standard is championships at USC. The alumni behind House of Victory intend to match that same standard with this NIL program. We encourage every passionate Trojan to get involved and support the student-athletes,” Spencer had remarked in a statement as per On3.
House of Victory is the sponsor for the USC Athletics and has secured access to their trademarks and advertising openings inside the grounds of LA Coliseum and Galen Center when the events are taking place. They have signed an agreement through Playfly Sports.
The House of Victory had previously met in May last year before Collier had signed and had athletes like Boogie Ellis marking their presence. Ellis has also grabbed a lot of eyeballs this season and was one of the top players to join the meeting. The other athletes making an appearance included football players namely- Calen Bullock, Shane Lee, Eric Gentry among others. Apart from that athletes from women’s volleyball teams also made an appearance including Skylar Fields. There was also women’s basketball guard Rayah Marshall and soccer star Simone Jackson.
In July Collier had inked a deal with CAA Sports — Creative Artists Agency for his NIL representation. He was not able to make the most of the NIL opportunity during his high school playing days. He would have made a very important presenter for brands during his high school playing days since he was one of the top ballers.
Nonetheless, this time in July he didn’t make any mistake and signed with the CAA Sports. Notably, he played basketball for Wheeler which is known for prohibiting high school athletes from raking in money from their publicity rights. CAA on the other hand is famous for helping NBA athletes like Zion Williamson, Paul George, Chris Paul and Kyle Kuzma cash on their popularity.Other than that it has also worked with Duke’s Paolo Banchero and Alabama’s Bryce Young.
Net Worth
As per Sportskeeda, Collier had a net worth of $12.1 million in 22023. His NIL deals coupled with his popularity on social media and off-court had contributed to him making high money. He will surely be able to take the best advantage of the opportunities presented to him. He has a humongous 95.1K followers on Instagram which provides a platform to him to communicate with his fans and help them with the best products and brands he is representing.
He also took to social media recently in November last year to thank ‘The Webster Man.’ The Webster Man is a luxury menswear curated by The Webster. It features opulent brands like Amiri, Balenciaga, Givenchy, and more. The reel showed Collier inside the Webster Man’s Los Angeles store and showed a lot of options in t-shirts and shoes that the target audience could choose from.
“Thank you to @thewebsterman for hosting and taking care of me at the LA Store,” Collier had captioned the reel. With the 19-year-old advertising the store, it sure would have had a lot of footfall in November and fans would have adopted it as their favorite place to shop.
In September, Collier also posted three pictures with AUDI tagging House of Victory, USC Basketball, and Audi Beverly Hills account. He had also thanked Fletcher Jones. It is not clear if he bought the car or just advertised for it.
The caption however read that “He’s now moving in style off the court too. Thank you to Fletcher Jones and @audibh!” Whatever the case may be, Collier definitely seems to have benefited after signing with the House of Athletics and getting a chance to represent big brands.
With his popularity growing, Collier can be expected to sign major deals with other brands and hopefully, followers will continue getting a chance to have a glimpse inside his stylish life.
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